// Grand Rapids · west Michigan

West Michigan brands, full-kit coverage.

Grand Rapids is Michigan's second production economy — furniture, medical, advanced manufacturing, and a deep bench of consumer brands. ATex covers it on scheduled west-side runs: statewide is standard range, not a travel surcharge conversation.

Consumer & lifestyle brands

Catalog and launch media batched for the quarter — one trip west covers the product calendar.

Furniture, fixtures & devices

Studio-grade product photography on location, plus the capability film for the plant behind it.

Breweries, makers & venues

Brand films and social content with the character the west side expects — nothing template about it.

The Grand Rapids picture

West Michigan builds things people can photograph well: furniture and fixtures, medical devices, food and beverage brands, outdoor gear. The design standard here is high — this is a city that takes brand seriously — and the local production market skews toward either big-agency retainers or single-operator freelancers. A one-crew full kit that shows up with cinema video, product lighting, and a licensed drone fills the gap between them.

Work we bring to Grand Rapids — ATex Media Productions work sample 1GRAND RAPIDS 01/04 View all

// Full kit: photo · video · licensed drone · design

Where Grand Rapids usually starts

Commercial Product Photography

Cinematic product photography for firearms, tactical, automotive, and manufacturing brands — hero shots, catalogs, and white-box sets built to PDP spec.

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Brand Content Packages

Monthly brand content: product photography, white-box, graphics, and feature videos delivered in the crops each platform needs, every month.

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// Also serving

LansingMichiganAll service areas

// Field questions

Straight answers

Isn't Grand Rapids far for a Metro Detroit crew?

Statewide is standard operating range — west-side work is batched into scheduled runs, so a Grand Rapids shoot is planned like a local one with a drive at the start. Travel is scoped up front in the brief, never discovered on an invoice.

Can you batch a quarter of content in one trip?

That's the smart way to book us from the west side: one or two production days covering the product calendar — photography, white-box, feature video, and the social crops — delivered as organized, platform-ready files.

Do you know consumer-brand work, or just industrial?

Both are core lanes. The portfolio runs from knife and gear brands to furniture-grade product sets — West Michigan's design standard is exactly the level the product photography is built to.
Call (248) 934-4435See services & packages