// Selected work · Cardinal Cup
A match promo that fills squads.
The promotional film for the 2027 Cardinal Cup — sixty seconds of stage runs, venue, and reasons to register, cut for the channels where shooters actually plan their season.
The brief
A major USPSA match competes for shooters' calendars against every other match in the region. The promo's job: make the date non-negotiable — show the stages, the venue, and the level of the field before registration opens.
What we cut
A sixty-second horizontal promotion built from real match coverage — stage runs shot from earned positions, the property, the atmosphere between beeps — with the pacing of a season trailer rather than a highlight dump.
Why it works
Shooters trust footage shot by someone who competes: real hit factors, real movement, nothing staged. A promo that reads native gets shared squad-to-squad, which is exactly how registrations happen in this sport.
CARDINAL 01/03 View all
// The promo plus the stage-run coverage style behind it
Match promotion is a different edit
Coverage documents a match; promotion sells the next one. The Cardinal Cup film was planned like an ad — what a shooter deciding between two majors needs to feel in the first ten seconds — and executed with competition coverage craft: positions the RO approved, squads undisturbed, and the kind of proximity you only get when the crew belongs on the range. Match directors get both from one engagement: the season's coverage and the promo that fills next season.